pharmacy assistant promotions

national promotions

account specific promotions

trade/salesforce promotions
 
iNova Pharmaceuticals (Difflam, DURO-TUSS)
Client:
iNova Pharmaceuticals (Difflam, DURO-TUSS)

Objective:
Educate pharmacy assistants on participating brands.

Solution:
Deliver a fully integrtated program that mixes monthly direct mail pieces, magazine ads and online training with entertaining programmed learning techniques and monthly lucky draws. Each month one lucky pharmacy assistant is awarded a spot on the Search & Rescue Team, and at the end of the promotion, all six winners head to Hamilton Island to Search & Rescue $100,000.