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| Client: |
| Reckitt Benckiser (Gaviscon) |
Objective: |
| Educate pharmacy assistants on Gaviscon’s proprietary “raft” action difference. |
Solution: |
| Deliver a direct mail campaign that uses programmed learning to increase product knowledge and award one lucky participant the chance to escape to Vanuatu then paddle the Gaviscon Raft to a deserted island complete with 5 star tent accommodations, a private chef and a private skipper! |