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| Client: |
| Johnson & Johnson (Johnson’s Holiday Skin) |
Objective: |
| Generate brand switching, drive off-shelf displays and increase average weight of purchase. |
Solution: |
| Partner with a leading lingerie, sleepwear and swimwear e-tailer and provide on-pack instant rewards: Free $30 Zodee E-Vouchers (on 400ml bottles) and Free $15 Zodee E-Vouchers (on 250ml bottles). |