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| Client: |
| Weis Frozen Foods |
Objective: |
| Stimulate impulse purchases in the route trade. |
Solution: |
| Run an exciting on-pack promotion that gets consumers to look inside their Weis Bar pack for a Ticket to Paradise. With this promotion, 1 in 5 consumers instantly wins a Free Weis Bar … and 5 lucky consumers win a deluxe Trip for 2 to the 5 star Orpheus Island Resort. |