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| Client: |
| Henry Schein Halas (KaVo) |
Objective: |
| Increase sales of KaVo Dental Handpieces. |
Solution: |
| Run a sizzling internal sales contest that gives sales reps who focus on KaVo the chance to win a new Ford Focus … and heaps of weekly prizes. The promotional website provides a range of tools (including an interactive learning module) to maximise sales, and each rep’s progress is tracked on a weekly basis. |