Pacific Highway’s relentless pursuit of the best promotional solutions is driven by the following questions:
- Will the idea motivate the targeted consumer to make a purchase?
- How can we make the idea memorable?
- Can we use the core idea to build the brand, whilst building sales?
- Can we make the idea proprietary to the brand?
- Is the idea affordable … and if not, how can make it affordable?
- Does the idea have cut through?
- How can we fully leverage this idea to maximise its potential?
- Does the idea contain any risks, and if so, what can we do to minimise these risks?
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