better solutions


better value

better r.o.i.

better value

Pacific Highway’s relentless pursuit of the best promotional solutions is driven by the following questions:

  • Will the idea motivate the targeted consumer to make a purchase?
  • How can we make the idea memorable?
  • Can we use the core idea to build the brand, whilst building sales?
  • Can we make the idea proprietary to the brand?
  • Is the idea affordable … and if not, how can make it affordable?
  • Does the idea have cut through?
  • How can we fully leverage this idea to maximise its potential?
  • Does the idea contain any risks, and if so, what can we do to minimise these risks?